⌛ Whole Food Advertising Essay

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Whole Food Advertising Essay



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Values Matter TV Commercial: Beef - Values Matter - Whole Foods Market

The pope's 4-day visit to Mexico in As far as social effects are concerned it does not matter whether advertising fuels consumption but which values, patterns of behaviour and assignments of meaning it propagates. Advertising is accused of hijacking the language and means of pop culture, of protest movements and even of subversive criticism and does not shy away from scandalizing and breaking taboos e.

Anything goes. For example, from a great number of psychological experiments it can be assumed, that people can be made to do anything they are capable of, when the according social condition can be created. At very least, advertising often reinforces stereotypes by drawing on recognizable "types" in order to tell stories in a single image or 30 second time frame. In addition, people are reduced to their sexuality or equated with commodities and gender specific qualities are exaggerated.

Sexualized female bodies, but increasingly also males, serve as eye-catchers. A large portion of advertising deals with the promotion of products in a way that defines an "ideal" body image. This objectification greatly affects women; however, men are also affected. Women and men in advertising are frequently portrayed in unrealistic and distorted images that set a standard for what is considered "beautiful", "attractive" or "desirable. It is exclusionary, rather than inclusive, and consequently, these advertisements promote a negative message about body image to the average person.

Because of this form of media, girls, boys, women and men may feel under high pressure to maintain an unrealistic and often unhealthy body weight or even to alter their physical appearance cosmetically or surgically in minor to drastic ways. The EU parliament passed a resolution in that advertising may not be discriminating and degrading. This shows that politicians are increasingly concerned about the negative impacts of advertising.

However, the benefits of promoting overall health and fitness are often overlooked. Men are also negatively portrayed as incompetent and the butt of every joke in advertising. False statements are often used in advertising to help draw a person's attention. Misleading or deceiving methods of advertising are used by millions of companies such as Volkswagen, Dannon, and Red Bull. According to Business Insider, "In , it was exposed that VW had been cheating emissions test on its diesel cars in the US for the past seven years" [1]. Advertising can also portray individuals provocatively by displaying nude photos or indecent language. As a result, this leads to people not feeling confident about themselves or their body which causes psychological disorders such as depression or anxiety.

Your Article Library talks about some of the main criticisms against advertising by stating, "Some advertisements are un-ethical and objectionable This adversely affects the social values" 2. Business is interested in children and adolescents because of their buying power and because of their influence on the shopping habits of their parents. As they are easier to influence they are especially targeted by the advertising business. Kids will carry forward brand expectations, whether positive, negative, or indifferent.

Kids are already accustomed to being catered to as consumers. The long term prize: Loyalty of the kid translates into a brand loyal adult customer" [54]. College students tend to fall into student debt due to a simple purchase of a credit card. How are these students being influenced to buy a credit card though? Well it all starts with credit card companies targeting college students from the very beginning as soon as they walk into campus. These companies advertise credit cards by convincing students that this card will be given away for "free" or by giving away items in turn for a credit card sign up. The children's market, where resistance to advertising is weakest, is the "pioneer for ad creep". Far from it. The animated film, Foodfight, had 'thousands of products and character icons from the familiar items in a grocery store.

The average Canadian child sees , TV commercials before graduating from high school, spends nearly as much time watching TV as attending classes. In the Canadian province of Quebec banned advertising for children under age Such advertising aims to promote products by convincing those who will always believe. In Greece there is no advertising for kids products from 7 to 22 h. An attempt to restrict advertising directed at children in the US failed with reference to the First Amendment. In Spain bans are also considered undemocratic. Web sites targeted to children may also display advertisements, though there are fewer ads on non-profit web sites than on for-profit sites and those ads were less likely to contain enticements.

However, even ads on non-profit sites may link to sites that collect personal information. Ryan's ToyReviews channel has 21 million subscribers and over 30 billion views. Toy manufacturing companies have donated a large sum of toys for Ryan to review on his channel. Walmart, Hasbro, Netflix, Chuck E. Due to the popularity of the show, they were advertised to change the name to Ryan's World. Not only did large companies advise the name change, they encouraged him to provide more content such as, science experiments, challenges and education as well.

He now produces a clothing line and his own toys sold specifically at Walmart. Sweets , ice cream , and breakfast food makers often aim their promotion at children and adolescents. For example, an ad for a breakfast cereal on a channel aimed at adults will have music that is a soft ballad, whereas on a channel aimed at children, the same ad will use a catchy rock jingle of the same song to aim at kids. Restaurants offer incentives such as playgrounds, contests, clubs, games, and free toys and other merchandise related to movies, TV shows and even sports leagues. In , 44 of the largest U.

Such massive advertising has a detrimental effect on children and it heavily influences their diets. Facing a lot of pressure from health industries and laws, such as the Children's Food and Beverage Advertising initiative, food marketers were forced to tweak and limit their advertising strategies. Despite regulations, a report shows that three quarters of all food advertising during children's television programs were outside of the law's boundaries. Government attempts to put a heavy burden on food marketers in order to prevent the issue, but food marketers enjoy the benefits of the First Amendment which limits government's power to prevent advertising against children.

The Federal Trade Commission states that children between the ages of 2—11 on average see 15 food based commercials on television daily. Most of these commercial involve high-sugar and high-fat foods, which adds to the problem of childhood obesity. An experiment that took place in a summer camp, where researches showed food advertisements to children between ages 5—8 for two weeks. The outcome-what kids chose to eat at a cafeteria were the ads they saw on TV over the two weeks. An article from the US National Library of Medicine National Institutes of Health even states that, "Several cross-sectional studies have reported a positive association between exposure to beauty and fashion magazines and an increased level of weight concerns or eating disorder symptoms in girls.

The rate of anorexia nervosa among adolescent girls is 0. In advertisements, cigarettes "are used as a fashion accessory and appeal to young women. Other influences on young people include the linking of sporting heroes and smoking through sports sponsorship, the use of cigarettes by popular characters in television programmes and cigarette promotions.

Research suggests that young people are aware of the most heavily advertised cigarette brands. The advertisements include alcoholic beverages with colorful packaging and sweet tasting flavors, catering to the interests and likes of children and teens. The alcohol industry has a big financial stake in underage drinking, hoping to gain lifelong customers. Therefore, the media are overrun with alcohol ads which appeal to children, involving animal characters, popular music, and comedy.

They can sing the jingles and identify the logos, and they often have strong feelings about products. What they generally don't understand, however, are the issues that underlie how advertising works. Mass media are used not only to sell goods but also ideas: how we should behave, what rules are important, who we should respect and what we should value. According to critics, the total commercialization of all fields of society, the privatization of public space, the acceleration of consumption and waste of resources including the negative influence on lifestyles and on the environment has not been noticed to the necessary extent. The "hyper-commercialization of the culture is recognized and roundly detested by the citizenry, although the topic scarcely receives a whiff of attention in the media or political culture.

But in resisting this type of hyper-commercialism we should not be under any illusions. Advertising may seem at times to be an almost trivial if omnipresent aspect of our economic system. Yet, as economist A. Pigou pointed out, it could only be 'removed altogether' if 'conditions of monopolistic competition' inherent to corporate capitalism were removed. To resist it is to resist the inner logic of capitalism itself, of which it is the pure expression. But what is pollution to some is a vibrant part of a city's fabric to others. New York City without Times Square 's huge digital billboards or Tokyo without the Ginza 's commercial panorama is unthinkable. Piccadilly Circus would be just a London roundabout without its signage. Still, other cities, like Moscow, have reached their limit and have begun to crack down on over-the-top outdoor advertising.

The following is by no means a complete list of such communities. Scenic America estimates the nationwide total of cities and communities prohibiting the construction of new billboards to be at least Technical appliances, such as Spam filters , TV-Zappers, ad blockers for TVs and stickers on mail boxes—"No Advertising"—and an increasing number of court cases indicate a growing interest of people to restrict or rid themselves of unwelcome advertising. Consumer protection associations, environment protection groups, globalization opponents, consumption critics, sociologists, media critics, scientists and many others deal with the negative aspects of advertising.

On the international level globalization critics such as Naomi Klein and Noam Chomsky are also renowned media and advertising critics. These groups criticize the complete occupation of public spaces, surfaces, the airwaves, the media, schools etc. Adbusters, for example contests and challenges the intended meanings of advertising by subverting them and creating unintended meanings instead. Other groups, like Illegal Signs Canada, try to stem the flood of billboards by detecting and reporting ones that have been put up without permit. Media literacy organisations aim at training people, especially children, in the workings of the media and advertising in their programmes.

In the US, for example, the Media Education Foundation produces and distributes documentary films and other educational resources. Its member organizations represent the public, non-profit but also private sectors. To counter the increasing criticism of advertising aiming at children media literacy organizations are also initiated and funded by corporations and the advertising business themselves.

In the US the Advertising Educational Foundation was created in supported by ad agencies, advertisers and media companies. Canadian businesses established Concerned Children's Advertisers in "to instill confidence in all relevant publics by actively demonstrating our commitment, concern, responsibility and respect for children. New Zealand has a similar business-funded programme called Willie Munchright. By contributing media literacy education resources, the marketing industry is positioning itself as being part of the solution to these problems, thereby seeking to avoid wide restrictions or outright bans on marketing communication, particularly for food products deemed to have little nutritional value directed at children The need to be seen to be taking positive action primarily to avert potential restrictions on advertising is openly acknowledged by some sectors of the industry itself Furthermore, Hobbs suggests that such programs are also in the interest of media organizations that support the interventions to reduce criticism of the potential negative effects of the media themselves.

Their goal is "symbolically restoring everyone's right to non-exposure". They achieve their goal by using stickers of the "Close Window" buttons used to close pop-up ads. Public interest groups suggest that "access to the mental space targeted by advertisers should be taxed, in that at the present moment that space is being freely taken advantage of by advertisers with no compensation paid to the members of the public who are thus being intruded upon. This kind of tax would be a Pigovian tax in that it would act to reduce what is now increasingly seen as a public nuisance.

Efforts to that end are gathering more momentum, with Arkansas and Maine considering bills to implement such a taxation. Florida enacted such a tax in but was forced to repeal it after six months, as a result of a concerted effort by national commercial interests, which withdrew planned conventions, causing major losses to the tourism industry, and cancelled advertising, causing a loss of 12 million dollars to the broadcast industry alone". In the US, for example, advertising is tax deductible and suggestions for possible limits to the advertising tax deduction are met with fierce opposition from the business sector, not to mention suggestions for a special taxation.

In other countries, advertising at least is taxed in the same manner services are taxed and in some advertising is subject to special taxation although on a very low level. In many cases the taxation refers especially to media with advertising e. Tax on advertising in European countries: [92]. Media related to Criticism of advertising at Wikimedia Commons. From Wikipedia, the free encyclopedia. This article's lead section may be too short to adequately summarize the key points. Please consider expanding the lead to provide an accessible overview of all important aspects of the article.

September Theories and ideas. Notable works. Organizations and groups. Adbusters Crass CrimethInc. Deep Green Resistance Democracy Now! Related social movements. See also. Further information: Corporate censorship. Further information: public space. Further information: stereotyping , sexism , and discrimination. See also: Fast food advertising and Adolescents and food marketing. Main articles: Alcohol advertising and Cigarette advertising. See also: Alcohol advertising on college campuses and Alcohol consumption by youth in the United States. Retrieved Archived from the original on S2CID Retrieved 9 August Ein Entwurf.

Economy of Attention , 1. Archived from the original PDF on The Culture of Narcissism , 1. Hoffmann und Campe, Hamburg April Journal of Economic Geography. CiteSeerX In These Times. Advertising at the edge of the apocalypse: Sutjhally. The Anti-Advertising Agency. Feldtheoretische Forschung. Hieraus: Aufgabe der Werbung S. World Health Organization. Communication Research Reports. The New York Times. ISSN Business Insider. Journal of Advertising. Health Affairs. PMID PMC Media Channel. Archived from the original on November 21, BBC News. Inside the global movement to ban urban billboards". The Guardian. Retrieved 21 April Categories : Advertising and marketing controversies Criticisms Social impact of advertising. Hidden categories: CS1 maint: multiple names: authors list CS1 German-language sources de CS1 maint: archived copy as title Wikipedia introduction cleanup from September All pages needing cleanup Articles covered by WikiProject Wikify from September All articles covered by WikiProject Wikify All articles with unsourced statements Articles with unsourced statements from March Articles with unsourced statements from June Articles with unsourced statements from April Commons category link from Wikidata.

Namespaces Article Talk. Views Read Edit View history. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. We shouldn't allow this to happen. It takes work and time and attention to details and a willingness to try new things for our own and our children's benefit. Things might have been starting to turn around in our favor with the internet and the breaking away from media control and concentration. Then came the pandemic. There are serious changes ahead. Take the decline of our country since Spring and continue them for another decade. We can control some of these for our benefit or we can just react to them after they have happened--or worse yet, ignore the changes and pretend that they do not matter. Simply stated, there is a lot of money being made and a lot of power being gathered by the people that promote consumerism and the gullibility of the public to accept changes based on various "emergencies.

This is what this site is about, a toolbox to identify some of these forces and showcase opportunities to lessen or eliminate their control over your life through the completion of everyday things, that in the aggregate, fight the big battles. We're not suggesting that you pick up guns and start blasting away. What we advocate does far more damage than bullets to these forces and the people behind them and makes life much more enjoyable for you while it returns to you the possibility of living the way that you choose.

We cannot rely on politicians because if they have any true power they have been bought and paid for and if they haven't been bought and paid for they probably don't have any real power. In addition to the everyday that you can do, there are concepts that need to be discussed and not just in a trite way. For example, why doesn't America have decent mass transit? We provide links further along in the site to allow you to see what we once had , what happened to it and what can be done to bring it back. Image: after General Motors bought up many of America's streetcar lines and replaced them with diesel busses the streetcars were burned so that they could never return to the street to compete with less efficient busses.

Now even the buses are being defunded and people are abandoning transit to drive their own cars for social distancing. How consumerism affects society, the economy and the Environment. Economic costs of consumerism. Environmental costs of consumerism. Getting away from consumerism. Consumerism is economically manifested in the chronic purchasing of new goods and services, with little attention to their true need, durability, product origin or the environmental consequences of manufacture and disposal. Consumerism is driven by huge sums spent on advertising designed to create both a desire to follow trends, and the resultant personal self-reward system based on acquisition.

Materialism is one of the end results of consumerism. Like magic, one can push a button and inexpensive things appear on your doorstep. For the time being at least--until all the stores disappear. Consumerism interferes with the workings of society by replacing the normal common-sense desire for an adequate supply of life's necessities, community life, a stable family and healthy relationships with an artificial ongoing and insatiable quest for things and the money to buy them with little regard for the true utility of what is bought.

An intended consequence of this, promoted by those who profit from consumerism, is to accelerate the discarding of the old, because of lack of durability, in material goods or a change in fashion, recently applied to ideas and traditions as well. Landfills swell with cheap discarded products that fail early and cannot be repaired. Products are made psychologically obsolete long before they actually wear out. A generation is growing up without knowing what quality goods are. Friendship, family ties and personal autonomy are only promoted as a vehicle for gift giving and the rationale for the selection of communication services and personal acquisition.

Everything becomes mediated through the spending of money on goods and services. Human beings who cannot spend become worthless, except on election day. It is an often stated catechism that the economy would improve if people just bought more things, bought more cars and spent more money. Remember, National debt is the reason they claim we cannot have free healthcare for all Americans. How has your life improved with that 9 Trillion dollar debt in your name? Those financial resources could have been better spent on Social Capital such as free education, nutrition, housing etc. Instead they were spent on products of dubious value and little social return.

In addition, the purchasers are robbed by the high price of new things, caused by the inflation that dumping 9 Trillion into the economy created, the cost of the credit to buy them, and the less obvious expenses such as, in the case of automobiles, increased registration, insurance, repair and maintenance costs. Many consumers run out of room in their homes to store the things that they buy. A rapidly growing industry in America is that of self-storage. Thousands of acres of good farm land are paved over every year to build these cities of orphaned and unwanted things so as to give people more room to house the new things that they are persuaded to buy.

If these stored products were so essential in the first place, why do they need to be warehoused? An overabundance of things lessens the value of what people possess. People move frequently as though neighborhoods and cities were products to be tried out like brands of deodorant. For a while, malls replaced neighborhood shopping areas, parks, churches and community gatherings for many who no longer even bothered to meet their neighbors or cared to know their names. Now malls are dying in favor of the magic button that makes items appear on one's doorstep. A third of small businesses have been destroyed by government mandated shutdowns in California.

When the magic buy button is the only alternative, prices will skyrocket. Consumerism sets each person against themself in an endless quest for the attainment of material things or the imaginary world conjured up and made possible by things yet to be purchased. Weight training, diet centers, breast reduction, breast enhancement, cosmetic , permanent eye make-up, liposuction, collagen injections, examples of people turning themselves into human consumer goods more suited for the "marketplace" than living in a healthy balanced society. The mindset of humans as consumer objects triumphs when women, failing to meet the standards dictated by the availability of the above "services," are traded in for a "newer model.

Here's the affect that unobtainable good looks have on the happiness of the "average" person:. BEAUTY makes the world an unhappier place, say two mathematicians who have calculated the ideal way to match lonely hearts to their soulmates. Conventionally good looking people such as Kate Moss, George Clooney, Brad Pitt and Jennifer Lopez, may be pleasing to the eye, but their very presence in our midst makes the world a less contented place, the research suggests. At fault is the so-called Vogue factor, a measure of how much influence beauty has in society.

The higher the Vogue factor, the mathematicians said, the more dissatisfied and miserable we are with our sexual partners Working with Andrea Capocci of Fribourg University in Switzerland, Dr Caldarelli updated the stable marriage problem, a mathematical puzzle first examined in by two University of California researchers. David Gale and Lloyd Shapley's study found that provided the criteria for choosing partners - wit, beauty, intelligence, wealth or whatever - had no intrinsic value in society, then everybody should end up with a partner with whom they were reasonably happy.

New Scientist reports today. With beauty on the scene, you're now much less likely to be matched with your number one choice, unless you happen to be one of the beautiful people yourself. Many of these people would be unable to afford these vital surgical procedures if it were not for the public spirited efforts of loan companies like Jayhawk Acceptance Corporation, a used car lender that has turned to covering the booming demand for elective surgery. Lenders in this field face an unusual challenge," explains the Wall Street Journal: "A lender can take a used car but can hardly repossess a face lift.

Click on the link below to read Real Beauty Tips on what to buy and how to use lots and lots of the advertisers' products. From "human commodity" Magazine. Actual name changed to protect the guilty. If you don't measure up to the standards of beauty like the sucky creature above- "they" say that society thinks that you're ugly! It is impossible to win a war against yourself or your uncontrolled desires. A good example of this is the simplistic materialist psychosis of the bumper sticker:. Is psychosis too strong a word to use here? Appreciate the following line of reasoning:. I want it, therefore I should have it. Because I should have it, I need it. Because I need it, I deserve it. Because I deserve it, I will do anything necessary to get it.

You "imagine it" because they bombard your consciousness with its image until you then move to step two, "I want it This is one of the techniquess that allow people to surrender to consumerism. As a society we have gone from self-sufficiency based on our internal sense of reasonable limits, to the ridiculous goal of Keeping up with the Jones, then on to stampeding for the Lifestyles of the Rich and Famous, or at least as far as our credit limit or home equity line allows us to go. Happiness can't be purchased in the marketplace, no matter how much advertising tries to convince you of it. Market driven forces have ursurped the role once assumed by family, home, common-sense and community. We have been programmed to believe that we should pursue more money to spend on more things offered in the marketplace, to be living mannequins for the material adornments of the hour, our worth determined by what we have or don't have, rather than what we are , what we do or what we know.

Consumerism, already having captured death as a consumer obligation whereby sadness and regret are quenched by spending lots of money, now turns major life events like weddings and births into consumer events with their own hierarchy of demands for the things which assume a life of their own. For example, the bride's dress and accessories assumes far more significance in the telling than the bride's state of mind. Baby shower trinkets take precedence over helping with the baby after it is born. Consumerism has crossed the last frontier into memories. Underemployed people all over America are buying supplies to start their own 'business' selling scrapbook supplies so that people can gain the 'appropriate' access to their own history, if they aren't just handing it all over to Farcebook or some other data scalping, ad driven social media ephemera that lasts as long as it's commercially expedient and the power bill is paid at the server farm.

Recreation has become commercialized. Special leisure clothing, sporting equipment and attendance at expensive sporting events rife with advertising and corporate sponsorship are the manifestation of consumerism in recreation. Oakland, California, a community with high levels of unemployment and poverty has banks that are now creating special loan categories so that people can get personal lines of credit to buy season tickets to the taxpayer-financed stadium. It offers people something to pay attention to that is of no importance. It keeps them from worrying about things that matter to their lives that they might have an idea of something about.

People have the most exotic information and understanding about all sorts of arcane issues. It's a way of building up irrational attitudes of submission to authority, and group cohesion behind leadership elements, in fact its training in irrational jingoism. That's why energy is devoted to supporting them. Noam Chomsky Manufacturing Consent. Professional sports are synthesized and packaged reality designed to enrich people already fabulously rich, subject the observer to another layer of advertising, and to maintain the intellectual impoverishment of those watching. Local sports teams and activities like Little League and Youth Soccer are healthy and wonderful. There is however, a tendency of the ongoing commercialization of even these if people allow it.

If one took the mental and sometimes physical energy, the money and time that the average American spends on professional and college sports and diverted all that to the care and maintenance of our local public schools; we could be the best educated people in the world. Also, notice how talk about revitalizing our schools usually revolves around the purchase of computer equipment rather than raising teacher's salaries or spending more money per pupil? The constant cycle of ever less productive and rewarding work and consumption is destructive enough of values, but when extra hours must be worked to maintain the same level of consumption, or when insufficient work, or no work at all is available, and a family still goes into debt to accumulate more things, or feels worthless because of a lack of the "right" possessions, consumerism is slow societal suicide.

Time , the precious shrinking commodity of our lives, is exchanged for money to buy things that there usually is little time to enjoy. What time is left after work is often devoured by television, basically a series of ever-more mediocre filler programs inserted between ever-more-spectacular commercials whose purpose is to stoke further desire for more things. The online alternative is essentially a series of digital ad fields with courtesy content inserted to justify one's attention and willingness to surrender their identity and data to the advertising ringmasters. When these insatiable material desires fail to be satisfied, people grow unhappy with their lives and in extreme cases riot and loot to get that they have been "programmed" to want.

People become used to the intrusion of advertising into their consciousnessand so they fail to protect themself, or worse, their children from being seduced by it. When they become adolescents they are probably not going to be happy or productive even were they provided with an endless supply of things that few parents could afford. This is nation building? Refuse to allow advertising into your environment whenever possible. Treat advertising like someone attempting to spit in your face. Where once parents and grandparents shared the home with their adult children, acting as baby-sitters and providers of wisdom and tradition, we now have corporate owned day care and rest homes.

This preservation of nuclear family ties is one reason that some immigrant groups are still able to excel economically until the second generation usually becomes affected by consumerism, abandons its parents' values and then often goes overboard using material objects as a means of self-identification with American society.

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