✯✯✯ Apple Core Competencies

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The ability of Apple to sustain its brand reputation by means of innovative designs and technological breakthroughs face challenges. It is now depending on its ability to secure media content, which is inherent of its own competitive forces, varying entertainment value and ownership issues. Analysis of the CompanySituation analysis is one of the important steps in strategic management of a company. Internal analysis of the company identifies the main competencies of the company, which would allow the company to implement it strategies to achieve success, and the shortcomings, which might derail its achievement.

The core competencies of Apple include marketing, innovativeness, relation building and strong brand. A number of current and incoming competitors are ready to battle with Apple for a share of the market. Most competitors in the market can afford to cut prices so as gain markets or even maintain market share. Besides price, other competitive factors such as product features, quality and reliability of the product, after sale services or products, relative prices, capacity to market and distribute and reputation of the corporation Callagher CompetitionCurrently Apple dominates in the market having a competitive advantage based on advanced solution and innovation combination of hardware, software, and content distribution.

The largest threat to the company is the collaboration of several competitors and content providers to exclude Apple Chazin New entrants are also another risk, especially from both music service providers and players. The risk is higher when they are from large and established corporations such as Casio, Sony or Toshiba , who provide players and the likes of Yahoo and Microsoft , which are online companies, which offer, downloads. Competitors are expected to enter the market outstanding to the attractiveness of the market and low barriers. Capital is the only primary barrier to the entry of the market, and it is not enough to deter organizations with a wide base of resources.

Either the speed of information flow about new technologies enables startup firms to gain legitimacy in the industry tremendously first. Apple depends on revenue from a single mmarket is reduced through relying on its core competencies on different markets for products. For example, take Apple. Under the late Steve Jobs, it earned a sparkling reputation for innovative product design.

From the iMac to the iPhone and thereafter, Apple has repeatedly demonstrated its brilliance at reimagining the possible in consumer technology. One case in point is Netflix, which began its corporate existence by delivering physical DVDs to customers through the mail. Other core business competencies certainly exist. Your company could excel at customer service, reliability or uptime management, problem solving, flexibility and responsiveness to changing market demands, competitive pricing and even supply chain management. As indicated in the previous step, leveraging your business's core competency successfully depends on identifying what your company naturally excels at.

From there, they key is developing that competency in a way that delivers a significant contribution to your customers and differentiates your brand from its competition. If you're just starting a new business, or building new products, this is especially important. Identifying what your company does well should be relatively straightforward. Those skills at which your team excels, or for which you regularly receive awards, praise or recognition, are at the top of the list.

Also look for industry benchmarks your company can regularly exceed or surpass. Next, try to identify the competency that delivers customer benefits most directly while simultaneously setting you apart from the competition. Of course, knowing your list of core competencies is only a part of the equation. Stress the role this core competency plays in your corporate strategy in team meetings, new-hire training and continuing education. As the old maxim goes, that which you feed will grow. Feed your core competency with your attention and intention, and it will become even stronger. Frank Wazeter. Walmart and Apple are two companies that have continuously showcased the power of core competencies.

Walmart's primary core competencies are its buying power and supply chain management. The size of Walmart's operations allows them to buy products in massive bulks at prices lower than their competitors can receive. Because of these low purchase prices, they can undercut their competitors on price and attract more consumers. Apple's main core competency is innovation. Even when it's not the first company to develop a new product, Apple is often the one that's able to take a new product, engineer it in a unique fashion, and make it an enormous commercial success.

The release of the iPhone has often been credited as what killed the sales of Blackberry devices. One of the most important benefits of possessing core competencies is that it gives businesses a better shot at being competitive long-term. It's one thing to have a product or service that's initially successful, but if competitors can easily duplicate it, you will eventually be fighting for market share and searching for other ways to differentiate yourself.

Take Snapshot Stories, for example. Snapchat was the original social media platform to introduce hour disappearing stories, but Instagram easily duplicated the concept, and it caused Snapchat to lose 3 million daily users within two years of its release. As job markets become increasingly competitive, it's more important than ever to set yourself apart from the competition. While creating your resume, including a core competencies section can allow you to use the limited space to highlight characteristics that make you unique. Employers are also increasingly using Applicant Tracking Systems ATS —which scan resumes for keywords—to prescreen candidates.

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